SEO foundations. AI search focus.

01 · Websites & Content

A clear foundation for the next enquiry.

Your website should explain what you do, where you work and how someone can take the next step. We can improve an existing site or scope a new build around those priorities.

• Organize the site around your services and the customers you want to reach.
• Make important information and contact options clear on mobile.
• Bring real work, team expertise and accurate service details into the content.
• Build a clear path to a call, quote request, consultation or booking.

Answer the questions that come before an enquiry.

Useful content helps customers research services and choose a business. We turn your team’s expertise into focused explanations, comparisons and FAQs about options, costs, coverage and what to expect, then connect those answers to relevant services.

For a bin rental company, that could mean sizes and accepted materials. For a contractor, it could mean the process, service area and what affects a quote. Your team supplies the real details and reviews factual claims.

A website project and ongoing search work are scoped explicitly, including pages, integrations, content and responsibilities.

02 · Local SEO & Google Maps

Give your business stronger search foundations.

Help search engines understand your business and help prospective customers find the right service and location information across Google Search and Maps.

• Review indexing, crawl access, page structure and technical barriers.
• Improve titles, descriptions, internal links and important service pages.
• Strengthen your Google Business Profile, contact details and local listings.
• Make expertise, genuine service areas and the next step easy to find.

03 · AI Search Visibility

Build a clearer presence in AI search.

Help AI search systems discover, understand and reference your business. This work is known as generative engine optimization, or GEO, and builds on the same strong website and content foundations as SEO.

We improve the information available when people use experiences such as ChatGPT search and Google’s AI search features to explore services and compare businesses.

• Check whether relevant search crawlers can access important content.
• Make business, service and expertise information consistent across relevant sources.
• Strengthen original expertise, supporting evidence and credible references.
• Review available AI citation reports and a defined set of relevant search prompts.

AI answers vary by platform, query and context. We report observed visibility and the work completed; platforms decide which sources to include.

Included in your plan · Measurement & improvement

See what changed and what comes next.

Your reporting should connect work to evidence. We establish a baseline and review organic visibility, relevant traffic, enquiries, quote requests and booking actions where your systems support reliable measurement.

Available AI citation data and repeated prompt checks add context. We report those observations separately from website visits and confirmed business outcomes.