A business owner with an obsession for search.

Why I’m building Second Chair Growth.

I’m Manny Shiferaw, founder of Second Chair Growth, a registered nurse, entrepreneur and business owner. I’m also the co-owner and acting CEO of Youth Bar Medical Aesthetics in Halifax, with a background in real estate investing. Outside work, I’m a husband and father of two.

I’ve become obsessed with SEO and GEO: what makes a business discoverable, what helps people trust it, and how AI could reshape the way customers search. I want to understand where search is heading and help business owners make useful decisions as it evolves.

Curious about what comes next. Focused on what helps now.

I believe AI will play a growing role in how people explore their options, compare services and choose whom to contact. That belief shapes where I focus my attention. It also reinforces the value of a clear website, accurate business information and content that answers real questions.

My aim is to help businesses strengthen how they are found today while preparing for how search may develop over the coming years. That means paying attention to change, testing thoughtfully and explaining what the evidence actually shows.

A business owner’s perspective.

Operating Youth Bar keeps that curiosity grounded. I know what it means to sign payroll, manage capacity, invest in equipment and decide where the next dollar should go. When I think about search visibility, I think about the person behind the business and the customers they need to reach. Visit Youth Bar to see the clinic behind that experience.

That is the perspective I bring to local service businesses across Canada, including trades, home and property services, professional services and medical aesthetics. Each business needs its own approach. A contractor’s quote request and a clinic’s consultation are different, but both begin with someone trying to find a service they can trust.

Medical aesthetics remains a particular area of experience because I operate in it myself. The broader mission is to help service businesses become easier to discover, understand and choose.

I lead the strategy and client relationship, with specialist support where the agreed work calls for it. The goal is clear priorities, useful work and an honest explanation of what the results show.

Connect with Manny on LinkedIn.